Nashville Brand Design
The good people at North Star Brand Strategies asked us to help work on a project for their client Richmond, CA. Working closely with North Star, we created a logo and brand touch points for the city of Richmond, CA.
Northstar provided all the background and research on this project including: Brand Platform, Target Audiences, Primary Rational Benefits, Emotional Benefits, Consumer Takeaways, Tonality and Creative Considerations to name a few. Our job was to create a logo that takes all of those factors into consideration and meets or exceeds expectations of the client and community. The folks at Northstar are the best at community branding and it is a pleasure working with such professionals.