So Cozy

Branding + Product Design

So Cozy product branding by Daryl Stevens

Project Overview: For the launch of this new kid’s haircare product brand, we designed the logo to have a playful and youthful mood with characteristics of curly hair. Beginning with the logo’s inception, this creative journey extended to product design and marketing. With the success of this brand launch over 30 years ago, it has since undergone a rebrand and can be found in major retailers such as target and Kroger.